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Search engine optimization (SEO) is an ever-evolving strategy for businesses looking to increase their online visibility and drive more qualified traffic from search engines like Google. SEO helps ensure that a website appears near the top of search engine results when users enter related keywords, which can help drive more traffic, leads, and higher conversions. While social media is important for building brand awareness and engaging audiences, an effective SEO strategy is crucial for capturing intent-driven search traffic. This article will explore what SEO is, how it works, why it’s essential for businesses, and how to effectively integrate social media into a comprehensive SEO strategy.